I chose to view the new commercial put out by the Chevrolet Motor Company. In this ad the narrator takes you through a very brief history of the company while images of their most iconic cars are shown. The ad then moves to the present day and proceeds to show all the new innovations and technologies that are offered. It video has a nostalgic feel to it because you originally see black and white clips of old assembly lines. This ad draws the attention of the viewer because the voice of the narrator it very calm and makes the audience stop to listen what is being said. The commercial appeals to the audience’s sense of national pride because it stresses throughout that the cars truly embody the American spirit. The ad also appeals to the idea of freedom that comes from driving on the open road. The ad is designed to appeal to all types of people because it shows how the company is using efficient technology as well as developing higher performance engines. It appeals to anyone who enjoys cars and the history behind them. The ad assumes you have heard of Chevrolet before and that you as the viewer are familiar with some of the more iconic cars that they have produced in the past. The viewers see older photographs and associate that with simpler, more care free times which is then associated with the company. This ad can be viewed on television but can also be found on YouTube. The different mediums also show that Chevrolet is trying to get this ad to as many people as possible from all age groups.
Link to ad:
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