The man and woman in the poster look as if they have just finished working for the day on a manual labor job. They both are dressed similarly wearing work clothes of the post-World War II era. The purpose of this poster is to commend women for stepping up to fill the jobs left vacant when the men went to fight in the war. It plays on the stereotype that women are unequal to men. Although it seems obvious to us today that these stereotypes were unfair but at the time this view was acceptable. The creator of this ad was most likely the United States Government who is targeting all American citizens as their audience to let it be known that women were a large part of our World War II victory. This ad uses ethos to appeal to the viewer’s sense of moral justice and equality. It uses pathos to make the audience feel a sense of pride in their nation’s people. It also uses logos to make the reader ponder what the logical way to see how greatly women contributed to our victory.
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